Open to commissions ૮₍⑅˶• ▿ •˶⑅₎ა
Jiudi, a full range of pop cruelty-free
& vegan hair colours
Worked at: Dossier De Songe
Year: 2020
Jiudi is a line of hair products founded by Anne Kwon. Anne developed a series of small batch, 100% cruelty-free & vegan, semi-permanent hair colours in a range of pastels & soft neons. Jiudi is the feeling of finding identity and declaring it across all realms with no reservations.
Inspired by her colorful & mixed universe, we designed a unique lettering logo and participated to the packaging exploration.
This project won an awards at OFFF Design Festival, selected by PORTO ROCHA.
Art direction & Design: Dossier de Songe
& Anne Kwon.
Lettering: Marie Ducrocq.
Graphic design: Anne Kwon.
Photography: Joséphine Le & Anali Wong
Lighting: Judy Gu.
Hair color/styling: Stephanie George.
Stylist: Angie
Models: Rue Yi, Tiana smith & Angie.
Mua: Anne Kwon