Jiudi is a line of hair products founded by Anne Kwon. Anne developed a series of small batch, 100% cruelty-free & vegan, semi-permanent hair colours in a range of pastels & soft neons. Jiudi is the feeling of finding identity and declaring it across all realms with no reservations.      

    Inspired by her colorful & mixed universe, we designed a unique lettering logo and participated to the packaging exploration.

   This project won an awards at OFFF Design Festival, selected by PORTO ROCHA.

Art direction & Design: Dossier de Songe & Anne Kwon.
Lettering: Marie Ducrocq. 
Graphic design: Anne Kwon.
Photography: Joséphine Le & Anali Wong.
Lighting: Judy Gu. 
Hair color/styling: Stephanie George. 
Stylist: Angie.
Models: Rue Yi, Tiana smith & Angie. 
Mua: Anne Kwon.
Ellyson Gasparetto
Multidisciplinary designer
ellyson.gasparetto@gmail.com@xxlyv
Open to commissions ૮₍⑅˶• ▿ •˶⑅₎ა

Jiudi, a full range of pop cruelty-free
& vegan hair colours





Category: Branding & Packaging
Worked at: Dossier de Songe
Year: 2020